February 28, 2011

Cultivating the desire

There is an old adage, one that has stood the tests of time, that goes something like “The one that wants it most, wins”.

Ok, we’ve all heard it, nodded our heads and mused over how apt it is, then moved on. Now, what if there was a way to cultivate the desire to win, to enhance your natural want to win, your need to win. Well, I think such a thing exists, a way of training your mind to hunger for it.

Positive reinforcement is another old concept, but for the first time I suggest we combine these two aged ideas into one glorious solution.

While the process is in it’s infancy initial testing using chocolate icecream has yielded promising results. Now obviously there is no one size fits all solution, so I would be happy to work with any of my competitors to customise an ICIP (Ice Cream Intake Program) to ensure I they get the best results possible.